I am Isilay, an executive leadership and personal growth coach. My passion has always been helping people realize that they can make their dreams a reality when they actively pursue what they are after. I believe that courage and determination are key in this process. 

Before I started my coaching business, I worked in the finance sector, and even before that I worked as a Registered Nurse in Istanbul, Turkey. My multidisciplinary background gives me an unique edge, and the ability to see situations from different perspectives. 

I am currently based in New York, partnering with leaders and business executives to realize their potentials and live courageous lives aligned with their values.


My story 

I started my career as a nurse practitioner, helping and healing patients  in the Intensive Coronary Unit in The American Hospital, Turkey. My tryst with the US happened when an American patient needed assistance flying back. I was one of the very few nurses who managed to speak bits of English. After staying in the US for 2 weeks, it was as if my heart knew that this is where I want to study finance. It was a place full of opportunities for  a girl like me who was full of dreams. 


The challenge, however, was to convince my parents. Shifting my major from nursing to finance was a huge step. My nurse and doctor friends told me I was making a mistake and that I was setting myself up for failure. To that, I told them that even if I fail, I would come back home being able to speak English better!


Secondly, I was wanting to move to a place where I knew no one, I didn’t speak English fluently, and needless to say, I was young with little money. I wanted to move only with my parents’ blessings. It took me two years to persuade them about the opportunities and the world I would be exposed to if I came to New York.


Once I came to New York, there was no turning back. I fell in love with the city, its people and the spirit. I worked in  high-level managerial positions at Standard & Poor’s Index and Standard & Poor’s Ratings Services dealing with international companies and over 100 Stock Markets. My Wall Street experience puts me in a unique position to understand challenges and identify opportunities for the business leaders of today.

road trip with my family from Istanbul to Spain

How i can help you